Why should we, as small business owners, create 90 day plans when it comes to our marketing efforts? Because, I believe very strongly in the idea of planning out in advance and delegating to a scheduling software as much as possible.
Why? Because in our current digital marketing cycle, it is very personality driven. Your customers want to see your face, they want to hear from you. This may be overwhelming to you and you don’t necessarily want to be the face of your business, but as you are starting out, at some level, you should speak to your small business.
So, the content that you will be creating for the first 90 days and beyond, should completely support your business - it should be aimed at trying to accomplish whatever your goals are for the quarter. The other thing your content needs to do is be in line with your customer’s buying journey. But, for this video, I am going to focus on types of content you can create for the first 90 days.Go Live - you can create live videos and make sure it is searchable on various platforms - I go live on Facebook and LinkedIn for example. By creating a live video you can pre-edit the video by directing yourself in advance. You can organize points that you want to talk about. You can plan out various topics you want discuss and then spread those videos out over the 90 days. Also, remember to create topics that your audience can listen to in the future - they can listen to whatever topic may apply to them and their business. Think of these videos as a verbal blog post!
For instance, you can direct the copywriter to create six blogs, thousand words each, and cover these particular topics about your business. You can research which topics people are searching for on Google - so it is more likely that your audience will be able to find you and your business. Also, know where to post these blogs on your website so you can direct your social media to your blogs.
Recorded Video - creating a pre-recorded video might be a little easier for you because it means you can edit out all the “ums” and plan out exactly what you want to say in a script. You can even hire someone to make these edits and deliver you with a beautifully edited video to post to your social media accounts. Then you can create social media posts to direct your audience to your video or blog posts that live on your website.
So, whichever type of content you choose to create - live video, blog posts, pre-recorded videos - be sure that this content will lead your audience on some sort of journey and help them get where they need to go.
When it comes to informing your audience about what you do and about your small business - make sure your customers know how to engage with you and how your small business can do for them.
Do you want more advice on how to craft your content's messaging?
We've got an article that takes a deeper look at creating a great branding message. What's Holding Your Small Business Back - A Quick Look Into Your Business Brand