Making a Podcast Work for Small Businesses

 

Millions of people are listening to podcasts every single day - your potential customers are among those millions. Let's talk about how you can get their attention.

podcast microphone

Podcasts offer a delivery-on-demand method that is mostly audio format.  Podcasting is a great way to get your small business in front of many potential customers - if your audience is of the mind that tunes into podcasts in the first place.  

There are 2 ways to leverage podcasting as a small business

1. Be a guest on a podcast 

If you are a small business owner and your business has a national presence - for instance, you sell products online and your business has no regional/location boundaries - podcasting is an excellent way to get your voice and small business in front of the masses by being a guest on podcast shows

Quick tip: Do your research and learn about the host of the podcast and their audience to see if it aligns with your small business brand.  Podcast hosts are always looking for guests.

 

2. Start your own podcast  

If your small business is local/regional, you can be the host of your own podcast. Having a podcast will help grow your name and increase SEO.  So why does having a podcast matter for search and people finding you?

Easy.  Create your podcast content on a regular basis, post it to your website as a blog post, and write a transcript so your audience is able to read and listen to your audio message.  

This content that is living on your website helps build your authority, builds your brand and also helps you get found in searches.   Getting found via search engines is so important.

Along with posting to your website, you should also post on platforms like Google Play, Spotify, and SoundCloud.  This increases your opportunity to get your small business found and out in front of wider audiences.

Still undecided about doing podcasts?  

Don't make the mistake of neglecting this fantastic marketing tool.  Here's a look at why:  3 Ugly Truths About Marketing For Small Businesses