Do you feel like maybe your small business is not as well off as you think it should be. Maybe you've been in business for a few years, maybe you've been in business for a decade, and you just feel like you should be further along than you actually are. You feel like you should have more customers than you have.
A lot of small businesses failed in 2020 because they did not have a method by which to really stay on brand and actually use that branding as a way to tie their customers to them during those scary times. And so let us stop flying by the seat of our pants and make a plan so that if, and when, things get hairy again, we can face those challenges with knowledge and with strength and with conviction about how our brand deals with these sorts of things.
Marketing does not have to be hard. It does not have to be hard at all. It is sometimes, but it does not have to be hard. What's really important though, is that you're being really smart. So what I'm going to encourage you to spend some time on isn't necessarily marketing but branding. If you can spend some more time with your brand and then maybe we can all have better business outcomes.