What is a thought leader and how does it impact your ability to get found via social media and on search engines? A thought leader is a person that has expertise about their industry and has the ability to discuss industry topics in a knowledgeable way.
What we think keywords mean and what they actually are, are two different things! Let’s cover what keywords are, when you should be using them, and how you should be thinking about them. Keywords are a set of words or phrases that your audience use to find information that will lead them to choose you as the small business to fulfil their product needs.
Social media is one of the most important tools in today's marketing world. Understanding social media advertising can grow your small business exponentially. Let’s talk about what social media platforms are doing in regard to advertising.
It’s never too late to start thinking about your marketing strategy and marketing plans for your small business. These two ideas work together to move your small business forward and get the predictable results you want. But how do you distinguish between the two?
There are several types of content that can benefit your small business. You can either put out content that will generate leads or content that will make your business searchable to your potential customer. Let’s focus on searchable content. The entire job of the content is to get your small business found. You want your business to be “google-able”