Marketing does not have to be hard. It does not have to be hard at all. It is sometimes, but it does not have to be hard. What's really important though, is that you're being really smart. So what I'm going to encourage you to spend some time on isn't necessarily marketing but branding. If you can spend some more time with your brand and then maybe we can all have better business outcomes.
What is the biggest thing that small business owners get wrong when it comes to their branding? Believing that once they create their visual brand (their name, logo, color scheme and tagline) that they are done with the branding process and they can move on and never look back.
As a small business owner, you might feel like you can hit up Google for some quick answers to your marketing questions. Or maybe you think you can get your marketing strategy from the hottest new marketing book on the market. It seems like you should be able to handle it yourself with just some quick research. But there are some ugly truths out there in the marketing world that you are going to have to face up with when you start to build up your business's brand
The important thing to remember is to always try to make sure that you are actually creating keywords that are going to be directly related to your customer's motivation. Because if you're describing what you do in a way that doesn't align with what you actually do or what people are searching for, then it's going to make it really hard for you to get found by someone that's doing a search.
All too often, when we create content for social media we tend to look at it like it's a one-off piece of content; meaning that you created it, you posted it, and then it's done. But if you look at content creation in almost every other industry in which there is content being created, none of it is ever used just once. Everybody is leveraging their assets for multiple uses.
What does it mean to write a blog as a small business or blog for your small business? To clarify these two concepts, let’s talk about the basics of how they work and why you should think of each differently.