What is a key objective?
Here is a list of key objectives that will help move your business forward
- Promote New Products or Services - focus on your marketing efforts here since your existing products or goals will become set aside or depreciated while you are promoting the new product
- Grow Digital Presence - aim your focus on people who will become potential customers, not just to increase your number of followers - they are not real customers
- Lead Generation - to get leads is just the start, what comes next? Leads need to become customers so get them into a cycle to convert them into lasting customers
- Target New Customers - focus your marketing efforts to anyone who doesn’t know who you are at all or who are just becoming aware of your small business
- Retain Existing Customers - instead of getting new customers, focus on nurturing the relationship with your existing customers
- Increase Sales and/or Revenue - a great objective to have - across multiple products or services
- Increase Profit - multiple ways to do this - increase prices, grow your audience, convert more people to customers
How can sales and marketing support your goals?
If you want to read more about developing key objectives when marketing your small business, click on this article. https://blog.alexa.com/marketing-objectives/
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It also helps you to align your brand messaging by mapping your customer's motivations and determine where your small business stands on it's path to actually being a brand.
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Branding, Crisis Communication, Messaging
Digital Marketing, Social Media, Strategy